The New Old, The Old New, Or Something In Between
I forget who has been credited with coining the phrase “nothing new is ever created anymore”. I am sure it was some pessimist somewhere.
But there is also some truth to the statement. You see, even though technology changes at breakneck speeds, no matter how much it changes it often remains the same.
We understand that everything in life is cyclical. Perhaps you have seen bell bottoms, or some other fashion you thought went away 30 years ago. What is “retro” anyways? But when it comes to your business and in particular websites, you have to use a blend of old technologies with new technologies to truly maximize your presence on the web.
For instance, many of our business sites use newer technologies, such as WordPress, Joomla or other CMS systems, in place of more traditional plain HTML. However, even HTML gets a face-lift every once in a while.
Also, you might notice at first glance that our website is quite simple. Very plain Jane, so to speak. This has been done quite purposefully. In fact, there is a definite method to the madness.
Too many times I see people trying to jump to the forefront of technology only to misunderstand what the technology does. Sure having the latest and greatest has become part of our daily lifestyles. but is it always needed?
We use relatively plain business sites in order to make life a little bit easier. for both you the customer and ourselves. I have seen too many websites out there trying to “push the bleeding edge envelope”, that every time you try to visit the site it won’t load. It doesn’t do anyone any good to have a super sexy, graphically pleasing website if it takes so long to work properly no one sees it.
Music on websites was another example of poor technology implementations. Sure, you want videos, perhaps or even music clips. But how many of you have visited a website that had background music that could not be turned off? How long did you stay on that site?
There is a fine line between having the newest technologies and using “the BEST” technologies. What is best for one might not be best for another either. This is where understanding what you are trying to accomplish comes in handy.
Design for functionality, build for usability, and manage for profitability.
This concept means that as a designer of business solutions we look to make websites that are designed with the end user in mind, as well as the administrators. Once we have the structure that best suits the needs of both consumer and those who must manage it the time comes to implement that design into a system that becomes easier to operate.
When your website is designed properly and implemented in such a manner to be user friendly, the administrators can work much more efficiently to monetize, promote, or maximize the sites profitability. For instance, having ads on a website still does no good if the site won’t load.
One should take into account the basics yet key aspects of the Internet such as loading speed and user attention span. People won’t wait for slow websites anymore. Keeping abreast of the basics will allow you to implement those technologies that will benefit your users and your company.
Many old ideas are old only because they work and have been around for a long time. New ideas are great because they may work better. However, it is the combination of using both old and new together in a synergistic manner that will give you the most benefit.